Why the social landscape has become so important.

There are 3.2 billion social media users worldwide, the number is only growing. That equates to about 42% of the current population (Emarsys, 2019).

There are 3.499 billion active social media users

71% of consumers who have had a good social media service experience with a brand are likely to recommend it (Source: Ambassador.

The average daily time spent on social is 142 minutes a day

63% of customers expect companies to offer customer service via their social media channels.(Source: Smart Insights).

Social media users grew by 202 million between April 2018 and April 2019.